Techniques for Small Press Advertisements
When it comes to advertisements on small press, what matters most is that, as long as one is advertising alongside others, the appearance ought to be different as well as being consistent in the way one does the approach. This helps a lot because when an individual does that they always portray a message that is very important to the subconscious of their readers’. However, there are different techniques that an individual can always use. One of the most important things to do is ensuring that the headlines are themed in such a way that there is familiarity. One can always opt for a distinctive font which is the same but the headlines are different. This is always helpful since the distinctive fonts tend to consolidate on the customer’s awareness in one’s company, whereas for the headlines texts which are different tend to portray flexibility and variety. With such a technique, one can always broaden the customers’ appeal and also strengthen their brand in the market. Using white space is also very important.
Since space is what one tends to pay for when buying an ad, by leaving a white gap between one’s ad and the others draws an eye on what that specific ad has to say. While publishing an ad, one should always do it with a red ring round it. This is because, the people who tend to scan the pages of a newspaper that are classified, they often ring the ads that take on their interest. One can also go the extra mile of pre-empting them and ensure that they will always get noticed immediately they do have a look at them. Using a drop shadow is also very important. This is because it always gives an ad a lift that is at least little as one doesn’t necessarily need to have the most expensive program in the design for them to have a drop-shadow in their ad. However, with a drop-shadow, the effect always tends to be eye-catching.
One should always normalize using lists instead of prose. This is because it becomes much easier for the readers to read a list that is bulleted than a whole paragraph especially when they are scanning ad pages that are classified. One should also use a portion of a graphic that is large especially if one needs to use graphics to illustrate what they might be offering or even a picture. By doing this, one gets to trick the eye into thinking that the ad stands out from the rest and even looks a little much bigger than it may seem. It always turns out to be very effective especially when one decides to combine this with white space all around the ad hence making it easy for the picture to bleed in the white space. Having a bigger space and a tiny text also applies perfectly especially when one decides to position the text in the middle making it all look white around it. Such a technique tends to work more perfectly especially if one can keep their texts to a minimum.